Många företag, inom både B2C och B2B, analyserar bara vilka direkta konkurrenter de har. Men oavsett vad ditt företag säljer kan den farligaste konkurrenten vara ett substitut, alltså ett annat sätt att lösa det du erbjuder. Fortsätt läsa ”Därför är substitut viktig kunskap i B2B: analysera inte bara direkta konkurrenter” →
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